Behind the Scenes: AMC’s Mad Men Photo Shoot

I have yet to watch an episode of Mad Men, but there has already been much conversation about the season opener – which premiered last night, Sunday, August 16 – around the office and on a couple of my e-mail groups.

Here is a great behind-the-scenes video of photographer Frank Ockenfels photographing this year's promotional poster. (Thanks to Strobist for finding the video and sharing it with us. If you haven't visited the Strobist blog, make it daily stop while surfing the Web.)

The poster concept is brilliant and kudos to Jon Hamm for going the extra mile by getting very very wet for the image.