Comments on: Blowing Out the Candles

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By Heidi Caswell on 10-15-08

I was amazed last year when one of my clients had a large bouquet of flowers delivered on my birthday.  I didn’t even know she knew it.  Made my day.  She is a keeper!

My insurance company once sent tickets to a local show along with birthday cards.  When they quit doing that, the next few years saw a decrease in renewals.

This year, I received a nice gift with my favorite organic spices from a company I’ve done business with. Someone else sent me those delicious brownies from SOC along with a very personalized card.  Several birthday cards I received from those I do business with. 

No phone calls from business.  I’ve not done that either, but think it is a great idea.  If I send a card and call, even better.

Great reminder to keep building personal touch.

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By Partyin' on 10-16-08

Well I hope your family and friends threw a big party for your birthday!  If they really went all out, then my company was probably involved. 
According to my math, there must be about 220 birthdays every day in the valley.  So 25 of them would be milestone birthdays.  It sure would be nice to get business from even just half of them. 
We tried a “Birthday Club” through a major local radio station.  It was a flop. Bummer.  This told us that the people who need us don’t listen to the radio, something I’ve long suspected.  Radio is for those who can’t afford compact discs and satellite radio, much less a birthday party. 
Maybe it’s just a bad year, economically.  Only the wealthy have such disposable income that they can party like there’s no tomorrow.  The rest of us work our butts off to keep a roof over our heads.  Next year is supposed to be better, according to the optimistic economic advisors.

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