Saturday May. 26, 2012
 

What's the first thing you do when deciding which lamp to buy?

YOU TURN ON THE LAMPS.

Recently I visited a office supply box store because, among other reasons, no locally-owned store carries the oddball item I needed.

While there, I took a quick glance at the desk lamps on display. None of the lamps on display worked. Why? Because none of them had power.

 
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Good marketing doesn't need to lie.

If you have to lie to sell your stuff, either your stuff isn't worth buying or you aren't worth buying it from.

Harsh words? Not if you want to stay in the business you're about to start.

 
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Recently I received an email from a reader who said my blog made them feel like they had come in during the middle of a movie.

Why? Because they're at the startup stage in their business, while many of my posts focus on existing businesses.

Fair enough. Let's talk about startups.

 
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From time to time, you get signs that your work here isn't complete.

I recently I had one of those days.

Six of us, including a three year old and a one year old on the downhill side of a cold, were set to fly what usually is a two segment, three hour flight from Missouri to Montana.

I'll spare you the boring parts:  It took 19 hours to get home that day.

 
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One of my mentors describes a person or activity that wastes your time as a "time vampire".

This might be someone who repeatedly interrupts you for information they could easily find on their own - in other words, they're really making a social call.

It might be you checking CNN or Facebook.

Interruptions often happen because the interrupter hasn't been trained to find what you're giving them - that'd be your responsibility.

Sometimes these inquiries are valuable because of the resulting discussion, but the interruption is often costly because it pulls you out of the zone - a hyper-productive period of work.

Thing is, even "work" can be a time vampire.

 
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Here's your sign.

While it is a well-known "redneck" comedian punch line, it's also something you should be looking for.

Some signs you must seek out, while others have been right in front of you all year long.

Many of those signs are buried in your existing business data.


 
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Every year, in fact - every month, I have some formal solo time set aside for putting thought into where my business is, where it's going and what adjustments it needs to zig-zag its way to where it belongs.

Ultimately all of that relates to where it leads you, how it changes your business and hopefully, your life.

Since preparations for an all-out-assault on the in-laws place are in their final hours, it leads me to think about stocking stuffers.

Stocking stuffers for your business, that is.

 
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FRANKFURT, Germany – Major central banks around the globe took coordinated action Wednesday to ease the strains on the world's financial system, saying they would make it easier for banks to get dollars if they need them. Stock markets and the euro rose sharply on the move.

The U.S. Federal Reserve, European Central Bank, Bank of England and the central banks of Canada, Japan and Switzerland were all taking part.

 
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