I found this via A Photo Editor (a fantastic industry blog if you have not been there) and it's quite interesting.
Photographer Alexx Henry walks through his set-up and philosophy of using the innovative Red One camera to shoot a living movie poster (or "One Sheet"). This is a textbook example of how to take traditional still photography techniques and revise them for modern means of information dissemination.
Like Henry says in the video:
You can easily fall into a trap of doing routine work, especially with repeat clients. The key is to reinvent yourself.
